Facebook lately has been getting absolutely destroyed in the media, with allegations of, to be quite honest, absolute trash handling and misuse of user data. I am sure most of you must have read a headline or two about this. Mark Zuckerberg even had to go and testify in front of the United States Congress after the Cambridge Analytica scandal.
If you are a Facebook user with the primary intent of just keeping up with friends and posting the occasional photo here and there, you might be wondering if this should worry you and if so, why. If you do manage to stick around to the end of this post, even to the end of the first three sections, you’ll get both, the answer to your primary question and the reason it is a resounding “YES”.
If you are not being charged for the product, you are the product. In this post, I will be going through the various steps of the process by which Facebook turns you into the product, sells you and what you can do to mitigate it if not completely stop it. For easy reading, I have divided it into the following sections –
What is Data Mining?
How Facebook Tracks You
How Facebook Sells You
How Facebook Has Misused Your Data
What You Share With Facebook vs What You Share With Friends
Controlling What Facebook Knows About You
Controlling What You Share With Friends
What You See on Facebook
Controlling Your Feed
It’s The Little Things
Every section is interlinked and I recommend reading through the whole thing. Click on any section above to jump to it. To begin, we need to understand the core principle on which Facebook works: Data Mining.