But Target is not just profiling you based on how you shop with Target. It may also collect what you say on any blogs, chat rooms and social networks you use, and it may obtain “demographic and other information” about you from “third parties.”
You have to assume that Target can purchase any known information about you held by any other company. Not even your body is off limits — cameras in some stores “may use biometrics, including facial recognition,” for theft prevention and security.
Our surveys consistently show that Americans dislike being tracked. Why, then, aren’t Americans more angry and opposed to how often and extensively businesses track them?