Your mall is watching you

Your mall is watching you

“We never felt at ease with that because it could be used for discrimination.” The general manager of Saskatoon’s Centre Mall, David Bubnick, says via email that the aggregated information helps “identify visitor trends, which helps us determine our retail mix and offer new retailers and services to suit the community.” A Cineplex Digital Media spokesperson echoed the reassurance, adding “there is no personal identification, no pictures stored and no tracking or profiling of individuals.”