Its been a welcomed feature all over the internet as a start for a more private internet to come.
They pushed the location history feature and enabled it for all user by default, without warning anyone. This feature is a result of the new Internet privacy law. We have to thanks privacy advocates/activists for making this happen.— Sage (@SageHack)
The future is private” says Mark Zuckerberg, CEO of Facebook at its F5 developer keynote event. Mark said Facebook was starting to work on a new vision for the social media giant which will be privacy-focused. Apple is also thriving on that premise, so are many other companies and startups that are privacy-focused. It seems to be a core priority amongst internet and device users today.
My take on the issue is not so forgiving. These companies are founded on structures and systems that are massively data-driven . It’s their business model. Its the essential way they make money.
Facebook is a social media company, Google is search. That is what the front end presentation or personality, but these companies are in fact advertisement agencies first. they generate revenue on ads more than any other product they have. That is the main reason they are able to offer their services for free.
For an ad campaign to work cost-effectively, it has to be finely targeted. The ads have to be shown to the people who are most likely to click through. That saves resources and the ability to run multiple ads at once targeting different groups of users.
So creating groups and trends of users interest is the backbone of the success of these services.
Also Read: Google’s AI Mission
Now Google giving you a feature to delete your user data seems counterproductive for Google doesn’t it.
Data is only really used for developing trends which are easy to understand graphical representation(in some cases) of the data. After the trends have been developed the data itself becomes a deadweight. Google will only allow the history delete after three or eighteen months. That’s after their algorithms have analyzed the sh*t out of it until its no longer needed, so you can go ahead to delete that!. Your data has already contributed to the analysis of the latest trends in behavior and interest.
Instagram has been spotted prototyping a new privacy setting that would allow it to share your location history with Facebook. Located in the Privacy and Security settings, the Location History option “Allows Facebook Products, including Instagram and Messenger, to build and use a history of precise locations received through Location Services on your device.”
The only fair bit of this issue is that on a global scale, trends make for more anonymousity for the data points. So if you do get targeted ads, its because you fall in a category and the targeting is for that category not you in person.
So if you feel strongly against letting big tech use your data, take the necessary measures to block the data collection. that will mean fine-combing through your data and privacy and security settings.