One proposed measure would be to force larger companies to share customer data with their smaller competitors.According to the Financial Times, the draft features a line that states tech giants "shall not use data collected on the platform... for [their] own commercial activities... unless they [make it] accessible to business users active in the same commercial activities."
It's anticipated that many of the large companies will push back against the Digital Services Act. Google has gone on record stating that it believes the existing regulatory rules should be modernized, instead of providing entirely new frameworks. They also claim that regulators are overestimating the power companies like Google, Facebook, Amazon, and Apple have in the digital market. According to Google, the digital ecosystem is "extremely diverse and evolving rapidly." Regulators in Europe are drawing up a "blacklist" of activities that technology companies would be required to stop, as well as a "sliding scale" of penalties for non-compliance. Some of the antitrust rules include policies that prevent users from switching platforms or systems that force users to rely on a single service.
When users sign in with their Google or Facebook Inc profiles to third-party apps, the apps often share valuable data with Google and Facebook, a practice that Apple is looking to stop. Bajarin said Apple appears to be working to “firewall” off its customers from data collection practices it disagrees with.
The Digital Services Act may also require companies to actively curb users and advertisers from spreading false information and hate speech on services like Facebook and Twitter.