Facebook is tracking your phone’s activity

Facebook collects our data a lot, and it’s a known fact. Even they admit it, that they do collect data in order to improve their algorithms to show relevant ads. It shouldn’t come as a surprise, Facebook does not have a good record when it comes to our data. Pretty much Facebook owns every other Social Media, such as Instagram where we share our pictures and videos a lot and Whatsapp which is basically our default communication application nowadays due to the pandemic.

Also, Facebook is not alone in this collecting data scheme. it has partners everywhere, ad networks, marketing agencies our data is not safe anywhere. However, good thing is, is pretty much open about it.

Ad Preference

Well, open Facebook Settings and click on Ads, there you’ll see your information, interests and what kind of ads should be shown on your Newsfeed, which is basically facebook way of telling you that your data is being collected in order to show relevant ads according to your interests. For example, you are looking for a new laptop and you are making searches on Facebook. It will notice it and will show sponsored ads on your newsfeed so you can check and buy the laptop if you didn’t.
activity facebook
Depending on your interest in Entertainment such as movies, games. It will show you ads similar to your interests. Like you are looking for CS GO skins, it will suggest you similar pages that are selling CS Go skins.

But this is all On Facebook Tracking, which is atleast a bit secure.

Off Facebook Activity

So there is a new section under Your Facebook Information, Off Facebook Activity. Which practically shows you which website you recently accessed, which applications you recently used. We are basically giving them access to our data for free. They claim that it is to show you ads similar to your interests like if you make a search on google buy smartphone accessories, Facebook will start suggesting pages, ads exactly related to your smartphone, like I own a Samsung Galaxy S9+, made a search about S9+ cases, in few hours, Facebook was suggesting me S9+ cases.

Facebook is tracking your phone's activity
Well, good thing is, you can turn it off. Just go to Manage Off site Facebook activity, uncheck it and disable the off facebook tracking.

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