“How could something like this happen?” would probably be the most commonly asked question when the average user finds out the truth about their personal information. The answer usually strikes them with even more confusion and uncertainty. Typically, it happens because everyone lets it happen, without even knowing.
The biggest information gathering companies are the ones who seem the most safest, friendliest and secure — Prime examples are Facebook and Google, who offer you a great variety of services for free. But this special offer comes with a price, of course. The price being the harvesting of your information through their special apps and features (for example; your location, your internet history, favorite personnel and many more). This information is being sold to third-party companies who are more than willing to pay for it. Guess what? Your information is worth a lot of money, and you’re not seeing a dime of it.
If you think the problem is just Facebook and Google, think again! The IoT (Internet of things) revolution is here and gaining momentum every day. Being part of our daily lives, the information gathered is enormous — Almost every device you use will store valuable information about your daily routines, actions, preferences and more; forming a web of information that will be combined to create the perfect profile of every user, soon to be almost every citizen in the modern world.
Luckily, governments are catching on and realizing the damage caused to everyone’s privacy and personal information. GDPR was passed last May and raised serious concern to all major companies -who had to take drastic measures in order to fit in the new regulations.
However, this isn’t enough.
Things will start to move only when users themselves understand how valuable their information really is. More importantly, how to take advantage of their personal data, rather than being taken advantage of.
This was the catalyst that sparkedAQUA.
AQUA is a unique solution with innovative creators that recognized a void and decided to fill it. Their technology turns the tables on personal information privacy — instead of making the average user the product, its model gives the user a chance to be on the side of the bargain. By joining forces with AQUA, users may contribute their information willingly and gain profit accordingly, all to the highest standards and regulations regarding the matter.
With AQUA, all the cards are on the table. Full transparency matched with incentives that’ll finally let you benefit from your most valuable asset- your information.
If you really care about yourself, you should also care about how your information is being treated. With AQUA, you can regain independence over your personal information and share that information as you please, finally being able to live your life the way you intend while getting the benefits you deserve.
It’s time to show everyone your REAL worth.
It’s time to go AQUA.