The app, which provides fans with updates and stats about football matches, surreptitiously used smartphones' microphones to record and relay background noise back to La Liga, 24 hours a day.
It then used audio recording technology to identify football games being played on TVs in the background, and matched the devices to a precise location to identify bars streaming matches illegally using geolocation features on GPS-enabled devices.
2019 will be the year of privacy
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The organisation used these technologies to compile and cross-check user data to work out offending bars and did so without users knowing. The app has been downloaded 10 million times.Spain's AEPD data protection agency has concluded that La Liga broke data protection and privacy rules because it didn't explicitly alert users that their microphones would be used by the app for data collection purposes.
Despite being given a month to update the app, La Liga told El Pais that it will appeal AEPD's decision and claimed the technology "does not allow for the knowledge of the content of any conversation, nor can it identify its potential speakers".
It also told El Pais that its technology "does not store the information captured by the mobile's microphone" and that "information captured by the microphone of the mobile phone is subject to a complex process of transformation, the result of which is irreversible".
In a statement given to Reuters, the company said: "La Liga disagrees profoundly with this decision, rejects the penalty imposed as unjust, unfounded and disproportionate and considers that the AEPD has not made the necessary efforts to understand how the technology works.
The Known Known
"As a result, it will challenge the ruling in court to demonstrate that its actions have always been responsible and in accordance with the law."
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