Myths of Email
The practice is a “sloppy and dangerous growth hack,” according to Edwards, which is used by companies to improve attribution tracking for analytics tools as well as to optimize retargeting ad campaigns. Edwards singled out Quibi’s “user data breach” as “one of the most egregious in this research, because they are a new and extremely well-funded organization.” In addition, he pointed out, Quibi launched well after two major privacy regulations — Europe’s GDPR and the California Consumer Privacy Act (CCPA) — went into effect; both of those laws require companies to notify users if their email or other private info is being shared.
Log Data may include information such as your IP address, browser type, operating system, location, your mobile carrier, device and application IDs, the Users with whom you video chat, access date and time spent on features of the Services and other statistics and Cookie information… [emphasis added].Why you should care: While you’re using Houseparty’s app, you’re being surveilled and analyzed.
“In 2020, no new technology organizations should be launching that leaks all new user-confirmed emails to advertising and analytics companies — yet that’s what Quibi apparently decided to do,” Edwards wrote. He also claimed that “there’s almost no way that numerous people at Quibi were not only aware of this plan, but helped to architect this user data breach.”Last week, Quibi announced that it had surpassed 2.7 million app downloads in the first two weeks of launch for the short-form video service, which includes dozens of original scripted and unscripted shows. According to research firm Sensor Tower, the figure is plausible if the tally included re-downloads and installs by individual users on multiple devices. Quibi, whose name is a portmanteau of “quick bites,” launched with a free 90-day trial of the service (with ads) to anyone who downloads the app.
Led by founder Jeffrey Katzenberg and CEO Meg Whitman, Quibi has raised $1.75 billion from investors including Disney, NBCUniversal, Sony Pictures Entertainment, ViacomCBS, WarnerMedia, Goldman Sachs and JPMorgan.