TV Ad Retargeting

Samsung Ads offers TV Ad Retargeting that empowers brands to identify audiences who saw or missed their TV spots and reconnect with them via mobile, tablet, desktop or OTT. Here’s what you can expect from our platform: • Drive Media Effectiveness Reach those who missed your TV spot across any screen, including digital and OTT devices • Extend Reach

Deliver your message to viewers of your TV ads on digital and OTT devices

Engage Audiences

Reach viewers who saw your competitor’s ads as quickly as 60 seconds after linear ad airing

Optimize Reach & Frequency Get unduplicated Reach and optimal Frequency within Samsung households How It Works Samsung Smart TVs have built-in Automated Content Recognition (ACR) technology that can understand viewing behavior and usage including programs, movies, ads, gaming content and OTT apps in real-time. It’s a simple 3-step process: 1. Let us know the brand and title of the commercial spot you would like to target for your TV Ad Retargeting campaign. 2. The selected commercial is recognized and instantly matched with our ACR data. 3. Retargeting campaign is activated for the selected TV commercial based on pre-aligned campaign parameters. Partner with Samsung Ads Samsung is the market leader in the Smart TV space* with more than 45 million* ACR-enabled Smart TVs in the US alone. With the biggest footprint of ACR-enabled Smart TVs, Samsung Ads has the largest proprietary ACR data in the market. Our proprietary Device Graph is able to identify more than 200 million connected devices within Samsung households to help advertisers reach audiences on desktop, mobile, tablets, media and gaming consoles offering holistic reach for our clients. No other partner can offer this wide a reach.
* Source: IHS Markit, TV Market Briefing, March 2018

Similar Articles:

Samsung accidentally makes the case for not owning a smart TV

Samsung accidentally makes the case for not owning a smart TV

Android TV update puts home-screen ads on multi-thousand-dollar Sony Smart TVs

Android TV update puts home-screen ads on multi-thousand-dollar Sony Smart TVs

The CIA Spied on People Through Their Smart TVs, Leaked Documents Reveal

The CIA Spied on People Through Their Smart TVs, Leaked Documents Reveal

Researchers show that smart TVs are sending your private information back to third parties like Netflix and Facebook

Researchers show that smart TVs are sending your private information back to third parties like Netflix and Facebook