WhatsApp Announces That It Will Start Showing Ads in 2020
The era of ad-free messaging is coming to an end as one of the most popular messaging apps in the world, WhatsApp, announces during the Facebook Marketing Summit in the Netherlands that it will start screening advertisements on its application in 2020.
What attracted people the most to the messaging app is that they can text and call their friends and family without any disruptions unlike other messaging platforms. The Facebook-owned company revealed that the texting experience will soon change for over a billion users worldwide.
“WhatsApp will bring Stories Ads in its status product in 2020,” tweeted head of media at BeConnectAgency, Olivier Ponteville.
— Olivier Ponteville (@Olivier_Ptv)
On both, ‘InstaStories’ and ‘Facebook Stories’, users can post photos or videos that disappear in 24 hours.
‘InstaStories’ on Instagram and ‘Facebook Stories’ on Facebook have ads that appear while the user is tapping or swiping through the videos and pictures. Similarly, the ads are expected to roll under the ‘Status’ section.
This is how the ads are expected to look like:
In this way, Facebook integrates all their products together by allowing users to crosspost their stories as well as displaying cross-platform ads that redirect users to their other platforms, Facebook, Instagram and WhatsApp.
In-app advertising has been a popular marketing tool for since apps starting gaining virility. It is considered “effective monetization strategy for mobile publishers,” according to Smaato’s Guide to In-App Advertising.
Apps have changed the dynamic between users and their smart phone. It drove mobile usage globally like nothing has done before. This made in-app advertising vital for all companies.
“Mobile devices, unlike desktop or laptop computers, are more often only used by one person. This means that the apps on a particular device are closely connected to the personal life and daily habits of its owner,” Smaato’s guide explained. “This also makes the in-app environment an ideal place for advertisers to create effective and personal advertising touch points.”
While many users have found the introduction of ads on Instagram and Facebook frustrating, many have gotten used to ad consumption. Now, advertising companies have to work hard to capture the users’ attention in seconds to avoid getting skipped or tapped away.
It is confirmed that hackers have been able to remotely install surveillance software on phones and other devices, by taking advantage of a major flaw in what they discovered in messaging app, WhatsApp. WhatsApp is one of Facebook’s family apps, and Facebook’s challenges with privacy and data breaches has been a matter of public show over the last couple of months, as such, this goes on to add to the larger corporate entity’s headaches.
*Cover photo credit: EPA