“We’ve also included more information to try and address concerns we’re hearing.”WhatsApp users will still have end-to-end encryption for p2p (person to person) messages; however, b2c (business to consumer) messages will be affected. This change matters to some, and not to others. WhatsApp has shared phone numbers with Facebook for years now, but this next privacy change is exactly what became inevitable from the very moment that Facebook acquired WhatsApp. WhatsApp founders quit Facebook post-acquisition leaving lots of money on the table over this change years before. Facebook has made an ultimatum to WhatsApp users: Now is the time to decide.