Why I Ditched Google Search and Joined the “Duck Side”

This is not an article where I espouse how Google is evil and how we would be better off without using its all-seeing and all-knowing search engine. That would be a silly thing to proclaim. In fact, I still find myself using it occasionally. I ditched it — for the most part — because I found a good alternative in DuckDuckGo, a search engine created by a small company out of Paoli, Pennsylvania.I started using DuckDuckGo a few years ago, mostly out of curiosity. Today, it has pretty much replaced Google as my go-to search engine.

Why?

Because DuckDuckGo is awesome. In a lot of ways, it is similar to search engines like Google and Bing, but it has quite a few tricks up its sleeve that set it apart from the big dogs.

#1 Privacy/Security

This is the biggest USP of DuckDuckGo (henceforth, DDG. I love it, but I am too lazy to type the full name). Unlike other popular search engines, DDG does not collect any personal information. By default, it doesn’t store any search history, ip addresses, and cookies.

​Not only does DDG not track you, if you use its browser extension or mobile app, it also prevents other trackers (from Google, Facebook, and advertisers) from shadowing you on the websites you visit. Don’t take my word for it. Here is Jack Dorsey, the CEO of Twitter and Square, endorsing it on Twitter.
Jack is right. The DDG app on iPhone is great. I use it for all my searching needs on mobile. On the desktop, I use its browser extension, Privacy Essentials. Here is how it looks in Safari (good to see Medium improved its privacy score from C to B+):
Image by Author
There is more. For added security, DDG automatically points you to the encrypted (HTTPS) versions of websites, whenever available. For more information, check out the privacy policy on their website.

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