Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

Apple Confirms Commitment to App Tracking Transparency in Letter Condemning Facebook's Data Collection [Updated]

In a statement that seems aimed directly at Facebook's complaint about the impact on small businesses, Apple says that advertising that respects privacy was the standard prior to the growth of the internet.

Apple doubles down on upcoming iOS 14 privacy features, slams Facebook for collecting ‘as much data as possible’

Apple doubles down on upcoming iOS 14 privacy features, slams Facebook for collecting ‘as much data as possible’

In a letter sent to the Ranking Digital Rights organization, Apple’s Jane Horvath, senior director of global privacy, reiterated that the company believes that “privacy is a fundamental human right.” Horvath explains that Apple delayed the App Tracking Transparency (ATT) feature in an effort to give developers more time to prepare for the changes.