Why Richard Branson gave 23andMe billions to go public

Why Richard Branson gave 23andMe billions to go public

Branson says he sees 23andMe as a company with “enormous growth potential.” No — home DNA kits weren’t some kind of “pandemic winner.” Rather, the once-booming DTC genetics industry has hit a lull in the past few years, as a result of growing concerns around privacy, accuracy and value.