DuckDuckGo Announces Plans to Block Google’s FLoC

DuckDuckGo Announces Plans to Block Google’s FLoC

Google launched FLoC less than two weeks ago, and DuckDuckGo is already planning to block it in the DuckDuckGo search engine and Chrome browser extension.Chrome users will be opted out of FLoC when they use the DuckDuckGo search engine regardless of whether they have the browser extension installed.

DuckDuckGo reveals how you can block Google's new method of tracking Chrome users

DuckDuckGo reveals how you can block Google's new method of tracking Chrome users

Privacy-first search engine DuckDuckGo on Friday posted a blog that discussed Google's new data tracking system called Federated Learning of Cohorts (FLoC).FLoC replaces the use of cookies to track users and feed them ads and other targeted content.

DuckDuckGo promises to block Google’s latest ad-tracking tech — if Google allows it

DuckDuckGo promises to block Google’s latest ad-tracking tech — if Google allows it

Google is just starting to test its replacement for third-party cookies, but DuckDuckGo is already announcing that it wants to block that tech with its Chrome extension.

Use DuckDuckGo Search in Chrome

Use DuckDuckGo Search in Chrome

If you are conscious about your privacy and prefer a search engine that does not track you – then look no further than DuckDuckGo. Using Requestly Chrome & Firefox extension, you can setup a simple rule such that any search query to Google is actually handled by DuckDuckGo in a privacy-first manner.

Google has quietly added DuckDuckGo as a search engine option for Chrome users in ~60 markets

Google has quietly added DuckDuckGo as a search engine option for Chrome users in ~60 markets

The greatest beneficiary of the update appears to be pro-privacy Google rival, DuckDuckGo , which is now being offered as an option in more than 60 markets, per the GitHub instance.