DuckDuckGo reveals how you can block Google's new method of tracking Chrome users

DuckDuckGo reveals how you can block Google's new method of tracking Chrome users

Privacy-first search engine DuckDuckGo on Friday posted a blog that discussed Google's new data tracking system called Federated Learning of Cohorts (FLoC).FLoC replaces the use of cookies to track users and feed them ads and other targeted content.

Am I FLoCed?

Am I FLoCed?

Google is running a Chrome "origin trial" to test out an experimental new tracking feature called Federated Learning of Cohorts (aka "FLoC").FLoC exists because Google acknowledges the privacy harms of third-party cookies, but insists on continuing to let advertisers target you based on how you browse the web.

Experts doubt the privacy claims of Google’s Federated Learning of Cohorts ad targeting model

Experts doubt the privacy claims of Google’s Federated Learning of Cohorts ad targeting model

Google recently declared that it will stop selling targeted ads based on your internet history as provided by third party cookies, and is instead working on a new privacy conscious way for advertisers to target internet users called Federated Learning of Cohorts (FLoC).

Critics Blast Google’s Aim to Replace Browser Cookie with ‘FLoC’

Critics Blast Google’s Aim to Replace Browser Cookie with ‘FLoC’

The Google solution–called Federated Learning of Cohorts (FLoC)—is promoted as a way to put people’s privacy first by limiting the capability of third parties to track their activity across the web using Cookies.

New machine learning method allows hospitals to share patient data -- privately

New machine learning method allows hospitals to share patient data -- privately

While the approach could potentially be used to answer many different medical questions, Penn Medicine researchers have shown that federated learning is successful specifically in the context of brain imaging, by being able to analyze magnetic resonance imaging (MRI) scans of brain tumor patients and distinguish healthy brain tissue from cancerous regions.

How Apple personalizes Siri without hoovering up your data

How Apple personalizes Siri without hoovering up your data

Though Apple has been using differential privacy since 2017, it’s been combined with federated learning only as of iOS 13, which rolled out to the public in September of this year.