Shoshana Zuboff, a professor emerita at Harvard Business School, mentions the citizens of Broughton more than once in her book “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power”—a reckoning with the stranglehold that Google, Facebook, Amazon, and other Big Tech companies exert over our lives and minds.
Livestream begins Friday, March 1 at 7 p.m. ET Join Intercept senior correspondent Naomi Klein and Harvard Business School professor Shoshana Zuboff, author of “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power,” for an engaging discussion about the unprecedented form of power called “surveillance capitalism” and the quest by corporations to predict and control our behavior.
First, if, as commonly argued, social media platforms are our contemporary town squares, they are being operated as for-profit enterprises dependent on the accumulation and monetization of personal data, a practice that Harvard Business School Professor Shoshana Zuboff calls surveillance capitalism .
It all started with targeted advertising, and with the new economic arrangement that Harvard Business School scholar Shoshana Zuboff calls "surveillance capitalism." Just like 20th century firms like General Motors and Ford invented mass production and managerial capitalism, Google and Facebook figured out how to commodify "reality" itself by tracking what people (and not just their users) do online (and increasingly offline too), making predictions about what they might do in the future, devising ways to influence behavior from shopping to voting, and selling that power to whoever is willing to pay.