Privacy Group Files Legal Complaints in Europe Targeting Apple's Device Identifier Service for Advertisers

Privacy Group Files Legal Complaints in Europe Targeting Apple's Device Identifier Service for Advertisers

Next year, however, Apple will require apps to seek customer consent before the IDFA can be used in iOS 14 to track user behavior and preference across apps and websites for ad targeting purposes.

Mozilla criticizes Apple's iPhone privacy claims, launches online petition

Mozilla criticizes Apple's iPhone privacy claims, launches online petition

Mozilla is going so far as to launch a petition, hoping to get Apple to change an important iPhone default setting. Each iPhone that Apple sells comes with a unique ID (called an 'identifier for advertisers' or IDFA), which lets advertisers track the actions users take when they use apps.