Our measurements showed that tracking is prevalent on the OTT platforms we studied, with traffic to known trackers present on 69% of Roku channels and 89% of Amazon Fire TV channels.
The technology was in the news in 2017 when Vizio got in trouble with federal and state regulators for collecting such data without users’ knowledge or consent.Here, Consumer Reports shows you how to turn off data collection for the following TVs: Amazon Fire TV Edition, LG, Roku, Samsung, Sony, and Vizio.
The folks at the Mozilla Foundation, which makes the Firefox browser, have consumers in mind with a new chart outlining the worst privacy offenders this holiday season, a list that's topped by the Ring video doorbell and ancillary products, the Roku streaming players and WEMO's smart home accessory, a Wi-Fi-connected light dimmer.
Among the various OTT services, Roku and Amazon Fire TV track users and extract the user data.The automated crawler exhibited human behavior and monitored the tracking capabilities of OTT services by going through all the channels like an actual user.
As reported by the Financial Times, researchers from Northeastern University and Imperial College London found several smart TVs, including those from popular brands Samsung and LG, as well as streaming dongles Roku and FireTV were sending data such as location and IP address to Netflix and third-party advertisers.