The industry is looking to first-party data to replace cookies, but the open web may lose out

The industry is looking to first-party data to replace cookies, but the open web may lose out

At the Interactive Advertising Bureau’s Annual Leadership Meeting in Palm Springs, California, on Feb. 10, the IAB Tech Lab proposed developing a new identifier based on people’s email addresses or phone numbers, which provide a more consistent, deterministic way of recognizing someone than the third-party cookie ever did.

Ad industry groups scramble to push federal regulation for consumer privacy

Ad industry groups scramble to push federal regulation for consumer privacy

The trade bodies—Interactive Advertising Bureau, Internet Association, Retail Industry Leaders Association, The Software Alliance and the 21st Century Privacy Coalition, which represents telecom interests—met with lawmakers on Wednesday during a Senate committee hearing titled "Policy Principles for a Federal Data Privacy Framework in the United States." The groups unanimously agreed that preempting California's Privacy Act with federal regulation would best serve consumers.