That surplus data is then fed into machine intelligence which turns the data into "prediction products" that "anticipate what you will do now, soon and later".According to Professor Zuboff, social media companies trade those "prediction products" in a new kind of marketplace for behavioural predictions which she calls "behavioural futures markets".
Zuboff claims: “surveillance capitalists declare their right to modify others’ behaviour for profit according to methods that bypass human awareness, individual decision rights…and autonomy and self-determination.” So now, in addition to highly accurately predicting what we’ll think, feel, and do, these companies now seek to (without consent) modify what you think, feel, and do, all in alignment with the preferred outcomes of their customers.
As this summer of pandemic and racial justice protests draws to a close, Naomi Klein hosted a landmark conversation between Shoshana Zuboff, author of “The Age of Surveillance Capitalism,” and Simone Browne, author of “Dark Matters: On the Surveillance of Blackness.” The three authors discussed how both governments and tech giants are using our moment of overlapping crises to push through discredited surveillance technologies that threaten privacy, democracy, and any hope of equality.
Instead of labor, surveillance capitalism feeds on every aspect of human experience,” writes Dr. Zuboff, the Charles Edward Wilson Professor Emerita at Harvard Business School as well as Faculty Associate at the Berkman Center for Internet and Society at Harvard Law School.
In an interview with HuffPost, Zuboff talks about how this new world is not just a threat to our privacy, but — as it starts to shape our actions — to our democracy itself: So, what is surveillance capitalism?
In the first section of her sprawling book, Zuboff traces the birth of surveillance capitalism to the moment in 2003 when Google filed a patent titled “Generating User Information for Use in Targeted Advertising.” In Google’s early days, she explains, the company linked advertising only to search queries.
Zuboff points out in her brilliant book that all pervasive, stealthy and omnipresent surveillance capitalism has exploited human experience to collect free raw material for translation into behavorial data.
Shoshana Zuboff, a professor emerita at Harvard Business School, mentions the citizens of Broughton more than once in her book “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power”—a reckoning with the stranglehold that Google, Facebook, Amazon, and other Big Tech companies exert over our lives and minds.
I wanted to get your comment on this latest news headline: “A New York regulator is ramping up a promised investigation of how Facebook gathered sensitive personal information from popular smartphone applications, after a report by The Wall Street Journal revealed many such apps were sending the social-media giant data including users’ body weight and menstrual cycles.” SHOSHANA ZUBOFF: All right, well, so we’re living in a time right now where every week there are a series of mini-scandals.
Livestream begins Friday, March 1 at 7 p.m. ET Join Intercept senior correspondent Naomi Klein and Harvard Business School professor Shoshana Zuboff, author of “The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power,” for an engaging discussion about the unprecedented form of power called “surveillance capitalism” and the quest by corporations to predict and control our behavior.
Zuboff, who published her first book in 1989 on the future of technology and data in the workplace, warns in Surveillance Capitalism of a “seventh extinction” that threatens to eradicate “what has been held most precious in human nature.” Given the fragility of the global political and economic order, surveillance capitalism amounts to a “coup from above,” Zuboff argues, an assault on democracy by way of subverting the very idea of what it means to be an individual.
The idea that digital surveillance is inevitable – that’s just invalid, and we can’t let them get away with it.” Advertisement Zuboff’s central argument is that technology corporations, building on the data extraction and predictive power originally demonstrated by Google, have found a way to turn human behaviour into raw material that can be used to make predictions about future behaviour.
First, if, as commonly argued, social media platforms are our contemporary town squares, they are being operated as for-profit enterprises dependent on the accumulation and monetization of personal data, a practice that Harvard Business School Professor Shoshana Zuboff calls surveillance capitalism .
It all started with targeted advertising, and with the new economic arrangement that Harvard Business School scholar Shoshana Zuboff calls "surveillance capitalism." Just like 20th century firms like General Motors and Ford invented mass production and managerial capitalism, Google and Facebook figured out how to commodify "reality" itself by tracking what people (and not just their users) do online (and increasingly offline too), making predictions about what they might do in the future, devising ways to influence behavior from shopping to voting, and selling that power to whoever is willing to pay.