Charities Urged To Stop Sharing Data With Adtech Industry

Charities Urged To Stop Sharing Data With Adtech Industry

In an open letter, ProPrivacy and other groups say that that many charity pages dealing with extremely sensitive issues such as mental health, debt, end-of-life care, and disability contained various trackers allowing advertisers to profile vulnerable users based on the topic of the page – for example, alcohol addiction or mental health issues.

Report: Out of control

Report: Out of control

The actors, who are part of what we call the digital marketing and adtech industry, use this information to track us over time and across devices, in order to create comprehensive profiles about individual consumers.

What Is “Surveillance Capitalism?” And How Did It Hijack the Internet?

What Is “Surveillance Capitalism?” And How Did It Hijack the Internet?

The theory of behavioral targeting was that if adtech could track what sites users visited, what pages they looked at, and even what content was on the page, they could figure out who the users were and what they wanted to buy, even if they never logged in or provided any personally identifiable information.