Two-Thirds of iPhone Users Expected to Block Ad Tracking

Two-Thirds of iPhone Users Expected to Block Ad Tracking

The initial outlook for the number of users giving consent to track looks bleak, with a median opt-in rate of just 32 percent, according to an analysis of 300 apps across 2,000 devices from AppsFlyer, a mobile marketing and attribution company.

Google illegally tracking Android users, according to new complaint

Google illegally tracking Android users, according to new complaint

Austrian privacy activist Max Schrems has filed a complaint against Google in France alleging that the US tech giant is illegally tracking users on Android phones without their consent.

Google doesn’t want your permission to track you on iOS

Google doesn’t want your permission to track you on iOS

Instead of showing this prompt to users on its first party iOS apps, Google will be updating its apps to stop using the IDFA (Identifier For Advertisers) for tracking – thus avoiding having to show a tracking permission prompt per Apple’s new rules.

Privacy Group Files Legal Complaints in Europe Targeting Apple's Device Identifier Service for Advertisers

Privacy Group Files Legal Complaints in Europe Targeting Apple's Device Identifier Service for Advertisers

Next year, however, Apple will require apps to seek customer consent before the IDFA can be used in iOS 14 to track user behavior and preference across apps and websites for ad targeting purposes.

Apple Makes a Major Privacy Move by Allowing Users to Disable Ad Tracking and Have Greater Insight Into App Permissions

Apple Makes a Major Privacy Move by Allowing Users to Disable Ad Tracking and Have Greater Insight Into App Permissions

New #iOS 14 allows #Apple users to selectively disable ad tracking by making their unique IDs invisible to apps.