Apple updates Safari’s anti-tracking tech with full third-party cookie blocking

Apple updates Safari’s anti-tracking tech with full third-party cookie blocking

Apple on Tuesday released a major update to its Safari Intelligent Tracking Prevention (ITP), the privacy feature that allows the company’s web browser to block cookies and prevent advertisers from snooping on your web habits.

Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy

Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy

Check out our exclusive stories , reviews , how-tos , and subscribe to our YouTube channel .In the two years since Apple released Safari’s Intelligent Tracking Prevention feature that keeps websites from tracking users around the web, it looks to have almost totally eliminated the ability for advertisers to market to specific demographics.

Intelligent Tracking Prevention 2.2

Intelligent Tracking Prevention 2.2

Here’s an example of when ITP 2.2 will cap cookie persistence to one day: The website social.example has been classified by ITP as having cross-site tracking capabilities.

Intelligent Tracking Prevention 2.1

Intelligent Tracking Prevention 2.1

As of ITP 2.1, partitioned cookies are no longer supported and third-parties classified with cross-site tracking capabilities now have to use the Storage Access API to get any cookie access. When a partitioned cache entry is created for a domain that’s classified by ITP as having cross-site tracking capabilities, the entry gets flagged for verification.