Apple updates Safari’s anti-tracking tech with full third-party cookie blocking

Apple updates Safari’s anti-tracking tech with full third-party cookie blocking

Apple on Tuesday released a major update to its Safari Intelligent Tracking Prevention (ITP), the privacy feature that allows the company’s web browser to block cookies and prevent advertisers from snooping on your web habits.

Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy

Apple’s Safari privacy features are driving down prices for advertisers at the cost of accuracy

Check out our exclusive stories , reviews , how-tos , and subscribe to our YouTube channel .In the two years since Apple released Safari’s Intelligent Tracking Prevention feature that keeps websites from tracking users around the web, it looks to have almost totally eliminated the ability for advertisers to market to specific demographics.

Safari in iOS sends some Safe Browsing data to Tencent

Safari in iOS sends some Safe Browsing data to Tencent

Update 10/14/19 2:37AM ET: We should clarify that Apple integrated Tencent Safe Browsing into Safari for China users after the WWDC 2017 announcement, and now, it appears that this is being rolled out to non-China devices as well.

Apple: break Safari's anti-tracking rules and we'll treat you like malware

Apple: break Safari's anti-tracking rules and we'll treat you like malware

Apple on Wednesday published a policy governing how its Safari browser will block advertisers and websites from tracking you online -- and it's got strong words for anyone who tries to thwart its approach.

Major Browsers to Prevent Disabling of Click Tracking Privacy Risk

Major Browsers to Prevent Disabling of Click Tracking Privacy Risk

A HTML standard called hyperlink auditing that allows sites to track link clicks is enabled by default on Safari, Chrome, Opera, and Microsoft Edge, but will soon have no way to disable it.

Tim Cook explains why Apple accepts billions from Google despite privacy concerns

Tim Cook explains why Apple accepts billions from Google despite privacy concerns

Apple CEO Tim Cook didn't name names when he spoke out against the privacy practices of big tech companies during a keynote speech in Brussels last month. Both of those companies have battled a public reckoning over their user privacy practices over the last few years, and that reckoning is far from over.

Apple's latest anti-tracking feature in Safari takes toll on digital advertising

Apple's latest anti-tracking feature in Safari takes toll on digital advertising

The anti-tracking feature embedded in the newest version of Apple's Safari browser is causing pain among marketers, making it harder to calculate the return-on-investment for digital ads, industry experts say. "ITP 2 will have a huge impact on attribution when a user is exposed to an online ad while using a Safari browser," Harris says.

Google: Apple, your sneaky iPhone patching is endangering users

Google: Apple, your sneaky iPhone patching is endangering users

A Google Project Zero researcher has published a macOS exploit to demonstrate that Apple is exposing its users to security risks by patching serious flaws in iOS but not revealing the fact until it fixes the same bugs in macOS a week later.

Facebook to release first-party cookie option for ads, pull web analytics from Safari

Facebook to release first-party cookie option for ads, pull web analytics from Safari

The company is releasing a new first-party cookie option for advertisers, publishers, and developers to measure and optimize Facebook ads and capture analytics data from browsers that block third-party cookies — namely Apple’s Safari and soon Mozilla’s Firefox.