Reflecting the broad-based resistance to this privacy-corrosive approach, there’s a new coalition of organizations, which is calling for a ban on what is dubs “surveillance advertising“: Surveillance advertising – the core profit-driver for gatekeepers like Facebook and Google, as well as adtech middlemen – is the practice of extensively tracking and profiling individuals and groups, and then microtargeting ads at them based on their behavioral history, relationships, and identity.
Every day, thousands of Mexican migrants tell Google about their intent to cross the border into the U.S. Nevertheless, throughout 2019, I ran various experiments, trying to achieve this “one-to-one” ad targeting — the ability to serve just you an ad, and get just your data, disaggregated.
Furthermore, while consumers might opt out of cookie-based targeting, a website with watch content can share insights with a brand about the type of customers visiting their site.Diving deeper into contextual targeting also enables a brand to measure consumer approaches to specific content.
With expiration set for Dec. 15, whatever the Senate does the Call Detail Records program, barring some eleventh-hour legislative chicanery, looks like the rarest of birds: a post-9/11 surveillance activity on course for extinction.“We would not be in this position today if Edward Snowden had not revealed the bulk collection program,” said Liza Goitein of the Brennan Center for Justice.
This has understandably led many people – around a third of all users according to some estimates – to block cookies in order to prevent persistent stores of their online activity and thus their lives being created by sites and advertisers.
Boffins from Graz University of Technology in Austria have devised an automated system for browser profiling using two new side channel attacks that can help expose information about software and hardware to fingerprint browsers and improve the effectiveness of exploits.
Facebook will start to show when your contact info was uploaded, if it was by the brand or one of their agency/developer partners and when access was shared between partners.
Facebook allows advertisers to target you based on any one of these categories of data, as well as by more nebulous metrics like “similarity” to other users.
Last Monday, we wrote: “No data collected through Portal — even call log data or app usage data, like the fact that you listened to Spotify — will be used to target users with ads on Facebook.”
Last week Gizmodo reported on its own experiments confirming the findings of a new academic study regarding Facebook’s “shadow profiles” including the company’s practice of associating contact information with user accounts that was not willingly provided by those users, but rather obtained from the address books of other users.